July 24, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Double-jeopardy law is further amplified by today’s digital algorithms Double jeopardy is an empirical law in marketing where the lower-market-share brands in a market have far fewer […]
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Tomas Ausra
July 17, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Consumers don’t want choice, but to be more confident in the choices presented The average American adult makes 35,000 decisions every day — from what they wear […]
July 10, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Brand budgets should be going up not down during a recession It’s no surprise that marketing budgets are usually the first to be cut in a downturn. […]
July 3, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) During a recession, organisations that double down on marketing come up on top after the storm From retaining a long-term view and the importance of excess share […]
June 26, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The biggest mistake marketers make is believing choice is a good thing. It isn’t Consumers don’t want more choice, but to be more confident in the choices […]
June 19, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Ad fraud shenanigans getting out of control Last week, the Association of National Advertisers (ANA) released a mind-blowing report on ad fraud. For years Bob Hoffman and […]
June 12, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The view how marketers make the ads and how consumers see it is disconnected Brand advertisers have been frantically pouring ad budgets into digital channels for the […]
June 5, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The most fundamental objective of brand marketing is to achieve fame. Fame is an unequalled business advantage Advertising used to be a small part of marketing. Over […]
May 31, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) You can’t assume that your audience will believe what you’re saying. But you can boost your chances through public ads In February 2018, hoards of disappointed KFC […]
May 22, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]