March 06, 2022 Hi friends, It is difficult to keep your head up in light of events happening in the world right now. Nevertheless, welcome to the eight edition of Seven Dawns, weekly newsletter on marketing, psychology, productivity, and more. Our seven ideas this week: 1. (Marketing) Before the current crisis in Ukraine has captured […]
Author archive:
Tomas Ausra
February 27, 2022 Hi friends, Welcome to the seventh edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Business) In 2019 digital ad spending in the US for the first time surpassed traditional media (print, TV). In 2023, it is estimated to […]
February 20, 2022 Hi friends, Welcome to the sixth edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Marketing) Marketers have a tendency to be extremely short-term focused. There are some obvious reasons for that with stock markets demanding results here and […]
Welcome to the fifth edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between.
February 6, 2022 Hi friends, Welcome to the fourth edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Business) ‘Worldly wisdom teaches that it is better for reputation to fail conventionally than to succeed unconventionally’ (J. M. Keynes). The majority of marketers […]
January 30, 2022 Hi friends, Welcome to the third edition of Seven Dawns. I hope you will learn something new today. Let me know if there is something you would like to hear more of or if you’ve you learnt something fascinating this week. Now onto the newsletter… 1. (Marketing) I spent most of my […]
January 23, 2022 Hi friends, Welcome to the second edition of Seven Dawns. I hope the first one made you think or taught you something new. If not, let me know how I can improve or what you would like to hear more of. Now onto the newsletter… 1. (Marketing) So many plans I hear […]
January 16, 2022 Hi friends, This is my first edition of Seven Dawns. As promised, every week I will send you seven short bitesized learnings that I found interesting and I hope you will too. Let me know if you have any comments or thoughts after reading. Our seven learnings this week: 1. Brand is […]
The International Data Corporation predicts that the amount of data in the world will grow from 33 ZB in 2019 to 175ZB by 2025.
If we are gathering so much data, surely we can use it to make better predictions, right?
From 1996-2008 creatively awarded marketing campaigns were around 12 times as efficient as non-awarded ones. Since then, this has fallen alarmingly.
Why is marketing (and society) experiencing a creativity crisis?