The International Data Corporation predicts that the amount of data in the world will grow from 33 ZB in 2019 to 175ZB by 2025.
If we are gathering so much data, surely we can use it to make better predictions, right?
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Business
How many times in the past couple of weeks have you read an article that claimed ‘Coronavirus will forever change the way we work’; ‘Coronavirus will forever change marketing’; ‘COVID-19 will change advertising forever’? In my case, it must be hundreds of times.
But businesses hate change.
On the evening of 28th of July 2019, a 16-year-old Kyle Giersdorf took home $3 million (£2.4M) by becoming the first Fortnite World Cup champion. It was no easy task for the teenager (in-game nickname Bugha) as the competition attracted more than 40 million players attempting to qualify for it and 99 others making the shortlist for the live tournament in New York.
The World Cup was a major success for the organisers by bringing over 2.3 million concurrent viewers across YouTube and Twitch (an Amazon-owned video game-play streaming service), making it the most-watched competitive gaming event so far. In the backstage of all this, there were also brands trying to cash in from the success. However, despite the huge reach, low cost and highly engaged audience, it was evident that companies are still reluctant to market within the eSports industry.
According to eMarketer, Google and Facebook accounted for about 63% of the digital advertising market in the US; 49% in the world. MediaPost suggests their market share could be between 60% and 70% in the US using data from various sources. Scary numbers?
A GroupM presentation at the UBS Global Media and Communications Conference in New York stated Google and Facebook will end 2017 with 84% of digital media investments (excluding China). How about now?
Still not scary enough?