From 1996-2008 creatively awarded marketing campaigns were around 12 times as efficient as non-awarded ones. Since then, this has fallen alarmingly.
Why is marketing (and society) experiencing a creativity crisis?
Archive:
Archive:
From 1996-2008 creatively awarded marketing campaigns were around 12 times as efficient as non-awarded ones. Since then, this has fallen alarmingly.
Why is marketing (and society) experiencing a creativity crisis?