SD#16: Stress, marketers’ cohesion and junk mail
May 1, 2022
Hi friends,
Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. This time I am trialling a shorter version of the newsletter – one or two-sentence snippets that you can take away as learnings. Let me know what you think.
Our seven ideas this week:
1. (Marketing) Marketers as a profession have the highest group cohesion score, meaning our opinions are similar and we confine ourselves to an idea bubble. Look for ways to diversify the group with that you share your ideas |
2. (Psychology) Stress in short bursts is good for the brain. The problem arises when it becomes constant, constant stress can turn into acid. |
3. (Marketing) Billions of dollars are spent every year on display advertising that either reaches bots or fake websites. The ecosystem is so ingrained in turning a blind eye that little is being done to fix it. |
4. (Growth) Whenever you feel like criticising anyone, remember that all the people in this world haven’t had the advantages that you had. |
5. (Marketing) Tracking people and directing personalised messages at them is direct marketing – which we used to call junk mail |
6. (Quote) When one tells you something is wrong, they’re almost always right. When one tells you how to fix it, they’re almost always wrong. Neil Gaiman |
7. (Marketing) Real people, real stories, real images produce some amazing marketing. |
Fun things to click on:
Highrise — Free marketing news and actionable strategies, right in your inbox every week. Guardian’s 100 ways to slightly improve your life without really trying. 4,000 data points on data salaries at top tech companies (hint: they are high). Here is Tinder for cats.
Thanks for reading! If you have any learnings you’d like to share with me, or disagree with any of the ones above then do drop me a message.
Loving this newsletter? Then why not share it with your friends.
Speak soon,
Tom