Copywriting
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SD#71: Innovation, tears and creativity
September 17, 2023 Welcome to the 71 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here. Was this newsletter forwarded to you? You deserve your own: Subscribe here.…
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SD#66: Curiosity, banking and Right Now Lists
July 9, 2023 Welcome to the 66 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here. Was this newsletter forwarded to you? You deserve your own: Subscribe here.…
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SD#65: Regret, breathwork and laziness
June 25, 2023 Welcome to the 65 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here. Was this newsletter forwarded to you? You deserve your own: Subscribe here.…
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SD#62: One thing a day, going through the motions and brand revitalisation
May 14, 2023 Welcome to the 62 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here. Was this newsletter forwarded to you? You deserve your own: Subscribe here.…
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SD#60: Killing brands, planting trees and practising memory
April 16, 2023 Welcome to the 60 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here. Was this newsletter forwarded to you? You deserve your own: Subscribe here.…
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SD#47: Advertising, compassion and goals
December 4, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Advertising is like a mating ritual – impressive displays are more effective – which means consumers need to see what you’re spending on media and creative It’s…
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SD#46: Brevity, optimism and attention
November 27, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) There’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features Back in the Dark…
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SD#37: Jargons, data and mimetics
September 25, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Based on the premise that “memories generate sales”, research from Ehrenberg-Bass urges B2B marketers to build “wider, fresher networks” by tapping into the power of category entry…
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SD#22: Awareness, emotions and precision
June 12, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The view how marketers make the ads and how consumers see it is disconnected Brand advertisers have been frantically pouring ad budgets into digital channels for the…