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SD#30: Branding, sleep deprivation and doing nothing
August 7, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) How brands work The reason brands exist, at the bottom line, is to make the bottom line work harder. They do that by making it more likely…
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SD#29: Subscription models, journaling and crypto
July 31, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Subscription models should take into consideration the perceived utility others derive relative to ours Our perception of value is not simply a case of “utility minus price”,…
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SD#28: Double-jeopardy, cognitive bottlenecks and green spaces
July 24, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Double-jeopardy law is further amplified by today’s digital algorithms Double jeopardy is an empirical law in marketing where the lower-market-share brands in a market have far fewer…
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SD#27: Choice, financial freedom and compound returns
July 17, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Consumers don’t want choice, but to be more confident in the choices presented The average American adult makes 35,000 decisions every day — from what they wear…
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SD#26: Temptation bundling, recessions and advertising words
July 10, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Brand budgets should be going up not down during a recession It’s no surprise that marketing budgets are usually the first to be cut in a downturn.…
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SD#25: Recession marketing, apophenia and getting things done
July 3, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) During a recession, organisations that double down on marketing come up on top after the storm From retaining a long-term view and the importance of excess share…