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Marketing

SD #4: rationality, double jeopardy law, and writing

February 6, 2022 Hi friends, Welcome to the fourth edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Business) ‘Worldly wisdom teaches that it is better for reputation to fail conventionally than to succeed unconventionally’ (J. M. Keynes). The majority of marketers […]

SD #3: creativity, Zeigarnik effect, and annual reviews

January 30, 2022 Hi friends, Welcome to the third edition of Seven Dawns. I hope you will learn something new today. Let me know if there is something you would like to hear more of or if you’ve you learnt something fascinating this week. Now onto the newsletter… 1. (Marketing) I spent most of my […]

SD#2: marcomms, peak-end heuristic, next big thing and branding

January 23, 2022 Hi friends, Welcome to the second edition of Seven Dawns. I hope the first one made you think or taught you something new. If not, let me know how I can improve or what you would like to hear more of. Now onto the newsletter… 1. (Marketing) So many plans I hear […]

SD #1: branding, angry customers, Dunning-Kruger, and crypto

January 16, 2022 Hi friends, This is my first edition of Seven Dawns. As promised, every week I will send you seven short bitesized learnings that I found interesting and I hope you will too. Let me know if you have any comments or thoughts after reading. Our seven learnings this week: 1. Brand is […]

Why your data is failing you

The International Data Corporation predicts that the amount of data in the world will grow from 33 ZB in 2019 to 175ZB by 2025.

If we are gathering so much data, surely we can use it to make better predictions, right?

The creativity crisis

From 1996-2008 creatively awarded marketing campaigns were around 12 times as efficient as non-awarded ones. Since then, this has fallen alarmingly.

Why is marketing (and society) experiencing a creativity crisis?

Coronavirus won’t change anything

How many times in the past couple of weeks have you read an article that claimed ‘Coronavirus will forever change the way we work’; ‘Coronavirus will forever change marketing’; ‘COVID-19 will change advertising forever’? In my case, it must be hundreds of times.

But businesses hate change.

Why marketers are slow to embrace the eSports industry

On the evening of 28th of July 2019, a 16-year-old Kyle Giersdorf took home $3 million (£2.4M) by becoming the first Fortnite World Cup champion. It was no easy task for the teenager (in-game nickname Bugha) as the competition attracted more than 40 million players attempting to qualify for it and 99 others making the shortlist for the live tournament in New York.

The World Cup was a major success for the organisers by bringing over 2.3 million concurrent viewers across YouTube and Twitch (an Amazon-owned video game-play streaming service), making it the most-watched competitive gaming event so far. In the backstage of all this, there were also brands trying to cash in from the success. However, despite the huge reach, low cost and highly engaged audience, it was evident that companies are still reluctant to market within the eSports industry.

Has CSR fallen off marketers’ radar?

In September 2015, the United States Environmental Protection Agency (EPA) discovered that Volkswagen (VW) cars sold in US had a software programmed to activate emission controls of its diesel engines during an audit.

From 2009 to 2015, VW sold about eleven million cars worldwide installed with the software. During those years, it launched many high-profile marketing campaigns promoting the small emissions of their diesel cars. It also won several environmental awards, including Green Car of the Year awarded to the 2009 Volkswagen Jetta.

The growing influence of the ‘digital duopoly’

According to eMarketer, Google and Facebook accounted for about 63% of the digital advertising market in the US; 49% in the world. MediaPost suggests their market share could be between 60% and 70% in the US using data from various sources. Scary numbers?

A GroupM presentation at the UBS Global Media and Communications Conference in New York stated Google and Facebook will end 2017 with 84% of digital media investments (excluding China). How about now?

Still not scary enough?