Productivity
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SD#28: Double-jeopardy, cognitive bottlenecks and green spaces
July 24, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Double-jeopardy law is further amplified by today’s digital algorithms Double jeopardy is an empirical law in marketing where the lower-market-share brands in a market have far fewer…
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SD#27: Choice, financial freedom and compound returns
July 17, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Consumers don’t want choice, but to be more confident in the choices presented The average American adult makes 35,000 decisions every day — from what they wear…
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SD#26: Temptation bundling, recessions and advertising words
July 10, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Brand budgets should be going up not down during a recession It’s no surprise that marketing budgets are usually the first to be cut in a downturn.…
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SD#25: Recession marketing, apophenia and getting things done
July 3, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) During a recession, organisations that double down on marketing come up on top after the storm From retaining a long-term view and the importance of excess share…
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SD#23: Drama in ad fraud, millennials and productivity addiction
June 19, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Ad fraud shenanigans getting out of control Last week, the Association of National Advertisers (ANA) released a mind-blowing report on ad fraud. For years Bob Hoffman and…
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SD#21: Fame, inspiration and stress
June 5, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The most fundamental objective of brand marketing is to achieve fame. Fame is an unequalled business advantage Advertising used to be a small part of marketing. Over…
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SD#20: Culture of character, Friedman’s essay and rules
May 31, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) You can’t assume that your audience will believe what you’re saying. But you can boost your chances through public ads In February 2018, hoards of disappointed KFC…
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SD#19: Product weaknesses, deliberate practice and talking to strangers
May 22, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this…
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SD#15: Challenger brands, logic and career success
April 24, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this…
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SD#14: Multitasking, age of innovation and languages
April 17, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this…