December 11, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) B2B brands shouldn’t fear rejection, but being unknown Humans are hardwired to fear rejection. Modern B2B companies struggle with something similar – fear of ‘brand rejection’. Marketers […]
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December 4, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Advertising is like a mating ritual – impressive displays are more effective – which means consumers need to see what you’re spending on media and creative It’s […]
November 27, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) There’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features Back in the Dark […]
November 20, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) 60% of IKEA purchases are impulse buys, how Ikea tricks you into buying more stuff IKEA’s creative director has said that only 20% of the store’s purchases […]
November 13, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Companies could benefit from prioritising ease over motivation Richard Thaler, a Nobel prize winner in 2017, has a simple mantra about how to change behaviour. It can […]
November 6, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) People tend to evaluate prices in a relative, rather than an absolute, manner A product isn’t judged solely on its own merits but in contrast with a […]
October 30, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The opposite of a good idea can also be a good idea In his book, Alchemy, Rory Sutherland talks about seemingly non-sensical ideas. They’re the type of […]
October 23, 2022 Hi friends, Today’s newsletter is different. I’ve spoken to many of you that all say they want to get into crypto but don’t know where to start. There are loads of resources and beginner guides online and with this newsletter, I am also attempting to shed a little bit of light into […]
October 16, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The important things in life are nothing at all, ever, to do with retailers and brands Most of the people who inhabit our world cannot see the […]
October 9, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The industry has gone too far into ‘purpose’ and forgot to pay attention to growth A couple of weeks ago, the news of Yvon Chouinard, the 83-year-old […]