From 1996-2008 creatively awarded marketing campaigns were around 12 times as efficient as non-awarded ones. Since then, this has fallen alarmingly.
Why is marketing (and society) experiencing a creativity crisis?
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From 1996-2008 creatively awarded marketing campaigns were around 12 times as efficient as non-awarded ones. Since then, this has fallen alarmingly.
Why is marketing (and society) experiencing a creativity crisis?