Business
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SD#17: Gen Z, online data and the Pratfall effect
May 8, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this…
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SD#14: Multitasking, age of innovation and languages
April 17, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this…
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SD#13: Decision-making, internet and unhappiness
April 10, 2022 Hi friends, Welcome to the thirteenth edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas…
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SD#12: Sameness, deep work and bothism
April 03, 2022 Hi friends, Welcome to the eleventh edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas…
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SD#11: Placebo effects, productivity and brand purpose
March 27, 2022 Hi friends, Welcome to the eleventh edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas…
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SD#8: price increases, Pythagoras, and meditation
March 06, 2022 Hi friends, It is difficult to keep your head up in light of events happening in the world right now. Nevertheless, welcome to the eight edition of Seven Dawns, weekly newsletter on marketing, psychology, productivity, and more. Our seven ideas this week: 1. (Marketing) Before the current crisis in Ukraine has captured…
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SD#7: price promotions, how not to get fired, and seafood restaurants
February 27, 2022 Hi friends, Welcome to the seventh edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Business) In 2019 digital ad spending in the US for the first time surpassed traditional media (print, TV). In 2023, it is estimated to…
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SD#6: innovation, restaurant psychology and Tesla
February 20, 2022 Hi friends, Welcome to the sixth edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Marketing) Marketers have a tendency to be extremely short-term focused. There are some obvious reasons for that with stock markets demanding results here and…
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SD #4: rationality, double jeopardy law, and writing
February 6, 2022 Hi friends, Welcome to the fourth edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Business) ‘Worldly wisdom teaches that it is better for reputation to fail conventionally than to succeed unconventionally’ (J. M. Keynes). The majority of marketers…
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SD#2: marcomms, peak-end heuristic, next big thing and branding
January 23, 2022 Hi friends, Welcome to the second edition of Seven Dawns. I hope the first one made you think or taught you something new. If not, let me know how I can improve or what you would like to hear more of. Now onto the newsletter… 1. (Marketing) So many plans I hear…