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Career

SD#36: Inspiring emotion, failure and savings

September 18, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The best ideas don’t start with a grand theory, they start with a little tinker In 1971 Carolyn Davidson was a young graphic design student at Portland […]

SD#24: Choice, the false compromise fallacy and investing

June 26, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The biggest mistake marketers make is believing choice is a good thing. It isn’t Consumers don’t want more choice, but to be more confident in the choices […]

SD#15: Challenger brands, logic and career success

April 24, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]