From 1996-2008 creatively awarded marketing campaigns were around 12 times as efficient as non-awarded ones. Since then, this has fallen alarmingly.
Why is marketing (and society) experiencing a creativity crisis?
Archive:
Coronavirus
How many times in the past couple of weeks have you read an article that claimed ‘Coronavirus will forever change the way we work’; ‘Coronavirus will forever change marketing’; ‘COVID-19 will change advertising forever’? In my case, it must be hundreds of times.
But businesses hate change.