Coronavirus
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The creativity crisis
From 1996-2008 creatively awarded marketing campaigns were around 12 times as efficient as non-awarded ones. Since then, this has fallen alarmingly. Why is marketing (and society) experiencing a creativity crisis?
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Coronavirus won’t change anything
How many times in the past couple of weeks have you read an article that claimed ‘Coronavirus will forever change the way we work’; ‘Coronavirus will forever change marketing’; ‘COVID-19 will change advertising forever’? In my case, it must be hundreds of times. But businesses hate change.