December 31, 2023 Welcome to the 78 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here. Was this newsletter forwarded to you? You deserve your own: Subscribe here. […]
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Creativity
September 17, 2023 Welcome to the 71 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here. Was this newsletter forwarded to you? You deserve your own: Subscribe here. […]
August 20, 2023 Welcome to the 69 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here. Was this newsletter forwarded to you? You deserve your own: Subscribe here. […]
July 23, 2023 Welcome to the 67 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here. Was this newsletter forwarded to you? You deserve your own: Subscribe here. […]
February 19, 2023 Hi friends, We’re halfway into February and am I the only one who can’t get used to writing 2023 yet? Today’s newsletter has a slight undertone of change. How can we change the way we think about creativity? How can we stop focusing on things we can’t change? The timeless and timed […]
January 8, 2023 Hi friends, Happy New Year and welcome to 2023 and to the 50 edition of Seven Dawns. How time flies. Hope you had some rest over the festive period. A new year is a strange time when all of us come energised with hundreds of new goals we’ll achieve in the year […]
October 2, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) B2C is our past, B2B is our future The fastest-growing companies in the world don’t sell fizzy drinks and designer shoes anymore. These days, the fastest-growing companies […]
March 13, 2022 Hi friends, Welcome to the ninth edition of Seven Dawns, your weekly newsletter on marketing, psychology, productivity, and more. Our seven ideas this week: 1. (Marketing) People choose Brand A over Brand B not because it is better, but because it is more good. Or in other words, it is less likely […]
From 1996-2008 creatively awarded marketing campaigns were around 12 times as efficient as non-awarded ones. Since then, this has fallen alarmingly.
Why is marketing (and society) experiencing a creativity crisis?