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SD#32: Availability bias, financial sorcerers and climate action

August 21, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Creating assets specifically for each channel is more effective than repurposing them Most marketers know the potency of spreading their media dollars across multiple channels. But the […]

SD#29: Subscription models, journaling and crypto

July 31, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Subscription models should take into consideration the perceived utility others derive relative to ours Our perception of value is not simply a case of “utility minus price”, […]