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The growing influence of the ‘digital duopoly’

According to eMarketer, Google and Facebook accounted for about 63% of the digital advertising market in the US; 49% in the world. MediaPost suggests their market share could be between 60% and 70% in the US using data from various sources. Scary numbers?

A GroupM presentation at the UBS Global Media and Communications Conference in New York stated Google and Facebook will end 2017 with 84% of digital media investments (excluding China). How about now?

Still not scary enough?

What’s next for social media marketing? Rumours and changes for 2016

As we approach the second quarter of 2016, let’s take a step back from the craze around Virtual Reality and look at what revelations are
shaping around social media this year.

Starting off with the big giant Facebook.

Last year Facebook gifted us with Dynamic Product Ads and Lead Ads that brought increased engagement and lower costs for many businesses.