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The growing influence of the ‘digital duopoly’
According to eMarketer, Google and Facebook accounted for about 63% of the digital advertising market in the US; 49% in the world. MediaPost suggests their market share could be between 60% and 70% in the US using data from various sources. Scary numbers? A GroupM presentation at the UBS Global Media and Communications Conference in…
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What’s next for social media marketing? Rumours and changes for 2016
As we approach the second quarter of 2016, let’s take a step back from the craze around Virtual Reality and look at what revelations are shaping around social media this year. Starting off with the big giant Facebook. Last year Facebook gifted us with Dynamic Product Ads and Lead Ads that brought increased engagement and…