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Innovation

SD#70: Harmony, growth, and luck

September 03, 2023 Welcome to the 70 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here.  Was this newsletter forwarded to you? You deserve your own: Subscribe here. […]

SD#45: IKEA’s tricks, cognitive scripts and discounting

November 20, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) 60% of IKEA purchases are impulse buys, how Ikea tricks you into buying more stuff IKEA’s creative director has said that only 20% of the store’s purchases […]

Coronavirus won’t change anything

How many times in the past couple of weeks have you read an article that claimed ‘Coronavirus will forever change the way we work’; ‘Coronavirus will forever change marketing’; ‘COVID-19 will change advertising forever’? In my case, it must be hundreds of times.

But businesses hate change.