October 9, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The industry has gone too far into ‘purpose’ and forgot to pay attention to growth A couple of weeks ago, the news of Yvon Chouinard, the 83-year-old […]
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September 18, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The best ideas don’t start with a grand theory, they start with a little tinker In 1971 Carolyn Davidson was a young graphic design student at Portland […]
August 21, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Creating assets specifically for each channel is more effective than repurposing them Most marketers know the potency of spreading their media dollars across multiple channels. But the […]
August 7, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) How brands work The reason brands exist, at the bottom line, is to make the bottom line work harder. They do that by making it more likely […]
July 31, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Subscription models should take into consideration the perceived utility others derive relative to ours Our perception of value is not simply a case of “utility minus price”, […]
July 17, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Consumers don’t want choice, but to be more confident in the choices presented The average American adult makes 35,000 decisions every day — from what they wear […]
July 10, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Brand budgets should be going up not down during a recession It’s no surprise that marketing budgets are usually the first to be cut in a downturn. […]
July 3, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) During a recession, organisations that double down on marketing come up on top after the storm From retaining a long-term view and the importance of excess share […]
June 26, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The biggest mistake marketers make is believing choice is a good thing. It isn’t Consumers don’t want more choice, but to be more confident in the choices […]
June 19, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Ad fraud shenanigans getting out of control Last week, the Association of National Advertisers (ANA) released a mind-blowing report on ad fraud. For years Bob Hoffman and […]