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Marketing

SD#45: IKEA’s tricks, cognitive scripts and discounting

November 20, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) 60% of IKEA purchases are impulse buys, how Ikea tricks you into buying more stuff IKEA’s creative director has said that only 20% of the store’s purchases […]

SD#44: Packaging, pricing and procrastination

November 13, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Companies could benefit from prioritising ease over motivation Richard Thaler, a Nobel prize winner in 2017, has a simple mantra about how to change behaviour. It can […]

SD#43: Pricing, systems, and friendships

November 6, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) People tend to evaluate prices in a relative, rather than an absolute, manner A product isn’t judged solely on its own merits but in contrast with a […]

SD#42: Forecasts, menu pricing and ideas

October 30, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The opposite of a good idea can also be a good idea In his book, Alchemy, Rory Sutherland talks about seemingly non-sensical ideas. They’re the type of […]

SD#40: Fake content, shorter work week and brands

October 16, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The important things in life are nothing at all, ever, to do with retailers and brands Most of the people who inhabit our world cannot see the […]

SD#39: Purpose, sleep, and liminal creativity

October 9, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The industry has gone too far into ‘purpose’ and forgot to pay attention to growth A couple of weeks ago, the news of Yvon Chouinard, the 83-year-old […]

SD#38: B2B, stoics, and idea generation

October 2, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) B2C is our past, B2B is our future The fastest-growing companies in the world don’t sell fizzy drinks and designer shoes anymore. These days, the fastest-growing companies […]

SD#37: Jargons, data and mimetics

September 25, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Based on the premise that “memories generate sales”, research from Ehrenberg-Bass urges B2B marketers to build “wider, fresher networks” by tapping into the power of category entry […]

SD#36: Inspiring emotion, failure and savings

September 18, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The best ideas don’t start with a grand theory, they start with a little tinker In 1971 Carolyn Davidson was a young graphic design student at Portland […]

SD#35: Systems vs goals, happiness and sharing meals

September 11, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The dirty tricks of social media One of the ongoing patterns in cyberland is the lag time between the point at which a platform achieves great success […]