Skip to content

Archive:

Marketing

SD#34: TEA, eSports, persuasive dissent and shamelessness

September 4, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Making behavioural change easy When marketing goods or services, it’s critical to take any impediments out of the process. We know this of website use – the […]

SD#33: Market orientation, sacred beliefs and doing less

August 28, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The more a company copies a competitor’s strategy, the more it loses the ability to create its own There is a long and rewarding literature on the […]

SD#32: Availability bias, financial sorcerers and climate action

August 21, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Creating assets specifically for each channel is more effective than repurposing them Most marketers know the potency of spreading their media dollars across multiple channels. But the […]

SD#31: Digital delusion, Brahman and Einstein’s focus

August 14, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The digital delusion of the marketing industry Digital media have been the primary cause and the primary beneficiary of delusional thinking in marketing. The fascinating thing is […]

SD#30: Branding, sleep deprivation and doing nothing

August 7, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) How brands work The reason brands exist, at the bottom line, is to make the bottom line work harder. They do that by making it more likely […]

SD#29: Subscription models, journaling and crypto

July 31, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Subscription models should take into consideration the perceived utility others derive relative to ours Our perception of value is not simply a case of “utility minus price”, […]

SD#28: Double-jeopardy, cognitive bottlenecks and green spaces

July 24, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Double-jeopardy law is further amplified by today’s digital algorithms Double jeopardy is an empirical law in marketing where the lower-market-share brands in a market have far fewer […]

SD#27: Choice, financial freedom and compound returns

July 17, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Consumers don’t want choice, but to be more confident in the choices presented The average American adult makes 35,000 decisions every day — from what they wear […]

SD#26: Temptation bundling, recessions and advertising words

July 10, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Brand budgets should be going up not down during a recession It’s no surprise that marketing budgets are usually the first to be cut in a downturn. […]

SD#25: Recession marketing, apophenia and getting things done

July 3, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) During a recession, organisations that double down on marketing come up on top after the storm From retaining a long-term view and the importance of excess share […]