September 4, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Making behavioural change easy When marketing goods or services, it’s critical to take any impediments out of the process. We know this of website use – the […]
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Marketing
August 28, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The more a company copies a competitor’s strategy, the more it loses the ability to create its own There is a long and rewarding literature on the […]
August 21, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Creating assets specifically for each channel is more effective than repurposing them Most marketers know the potency of spreading their media dollars across multiple channels. But the […]
August 14, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The digital delusion of the marketing industry Digital media have been the primary cause and the primary beneficiary of delusional thinking in marketing. The fascinating thing is […]
August 7, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) How brands work The reason brands exist, at the bottom line, is to make the bottom line work harder. They do that by making it more likely […]
July 31, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Subscription models should take into consideration the perceived utility others derive relative to ours Our perception of value is not simply a case of “utility minus price”, […]
July 24, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Double-jeopardy law is further amplified by today’s digital algorithms Double jeopardy is an empirical law in marketing where the lower-market-share brands in a market have far fewer […]
July 17, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Consumers don’t want choice, but to be more confident in the choices presented The average American adult makes 35,000 decisions every day — from what they wear […]
July 10, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Brand budgets should be going up not down during a recession It’s no surprise that marketing budgets are usually the first to be cut in a downturn. […]
July 3, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) During a recession, organisations that double down on marketing come up on top after the storm From retaining a long-term view and the importance of excess share […]