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Marketing

SD#24: Choice, the false compromise fallacy and investing

June 26, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The biggest mistake marketers make is believing choice is a good thing. It isn’t Consumers don’t want more choice, but to be more confident in the choices […]

SD#23: Drama in ad fraud, millennials and productivity addiction

June 19, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Ad fraud shenanigans getting out of control Last week, the Association of National Advertisers (ANA) released a mind-blowing report on ad fraud. For years Bob Hoffman and […]

SD#22: Awareness, emotions and precision

June 12, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The view how marketers make the ads and how consumers see it is disconnected Brand advertisers have been frantically pouring ad budgets into digital channels for the […]

SD#21: Fame, inspiration and stress

June 5, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The most fundamental objective of brand marketing is to achieve fame. Fame is an unequalled business advantage Advertising used to be a small part of marketing. Over […]

SD#20: Culture of character, Friedman’s essay and rules

May 31, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) You can’t assume that your audience will believe what you’re saying. But you can boost your chances through public ads In February 2018, hoards of disappointed KFC […]

SD#19: Product weaknesses, deliberate practice and talking to strangers

May 22, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]

SD#18: Elastic thinking, sad songs and Peckham’s formula

May 15, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]

SD#17: Gen Z, online data and the Pratfall effect

May 8, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]

SD#16: Stress, marketers’ cohesion and junk mail

May 1, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. This time I am trialling a shorter version of the newsletter – one or two-sentence snippets that you can take away as learnings. Let me know what you think. Our seven ideas this week: […]

SD#15: Challenger brands, logic and career success

April 24, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]