Meditation
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SD#36: Inspiring emotion, failure and savings
September 18, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The best ideas don’t start with a grand theory, they start with a little tinker In 1971 Carolyn Davidson was a young graphic design student at Portland…
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SD#35: Systems vs goals, happiness and sharing meals
September 11, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The dirty tricks of social media One of the ongoing patterns in cyberland is the lag time between the point at which a platform achieves great success…
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SD#34: TEA, eSports, persuasive dissent and shamelessness
September 4, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Making behavioural change easy When marketing goods or services, it’s critical to take any impediments out of the process. We know this of website use – the…
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SD#33: Market orientation, sacred beliefs and doing less
August 28, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The more a company copies a competitor’s strategy, the more it loses the ability to create its own There is a long and rewarding literature on the…
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SD#32: Availability bias, financial sorcerers and climate action
August 21, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Creating assets specifically for each channel is more effective than repurposing them Most marketers know the potency of spreading their media dollars across multiple channels. But the…
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SD#31: Digital delusion, Brahman and Einstein’s focus
August 14, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The digital delusion of the marketing industry Digital media have been the primary cause and the primary beneficiary of delusional thinking in marketing. The fascinating thing is…