Meditation
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SD#42: Forecasts, menu pricing and ideas
October 30, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The opposite of a good idea can also be a good idea In his book, Alchemy, Rory Sutherland talks about seemingly non-sensical ideas. They’re the type of…
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SD#41: Special edition on CRYPTO
October 23, 2022 Hi friends, Today’s newsletter is different. I’ve spoken to many of you that all say they want to get into crypto but don’t know where to start. There are loads of resources and beginner guides online and with this newsletter, I am also attempting to shed a little bit of light into…
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SD#40: Fake content, shorter work week and brands
October 16, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The important things in life are nothing at all, ever, to do with retailers and brands Most of the people who inhabit our world cannot see the…
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SD#39: Purpose, sleep, and liminal creativity
October 9, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The industry has gone too far into ‘purpose’ and forgot to pay attention to growth A couple of weeks ago, the news of Yvon Chouinard, the 83-year-old…
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SD#38: B2B, stoics, and idea generation
October 2, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) B2C is our past, B2B is our future The fastest-growing companies in the world don’t sell fizzy drinks and designer shoes anymore. These days, the fastest-growing companies…
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SD#37: Jargons, data and mimetics
September 25, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Based on the premise that “memories generate sales”, research from Ehrenberg-Bass urges B2B marketers to build “wider, fresher networks” by tapping into the power of category entry…