Meditation
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SD#48: Unawareness, change and investment fees
December 11, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) B2B brands shouldn’t fear rejection, but being unknown Humans are hardwired to fear rejection. Modern B2B companies struggle with something similar – fear of ‘brand rejection’. Marketers…
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SD#47: Advertising, compassion and goals
December 4, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Advertising is like a mating ritual – impressive displays are more effective – which means consumers need to see what you’re spending on media and creative It’s…
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SD#46: Brevity, optimism and attention
November 27, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) There’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features Back in the Dark…
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SD#45: IKEA’s tricks, cognitive scripts and discounting
November 20, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) 60% of IKEA purchases are impulse buys, how Ikea tricks you into buying more stuff IKEA’s creative director has said that only 20% of the store’s purchases…
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SD#44: Packaging, pricing and procrastination
November 13, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Companies could benefit from prioritising ease over motivation Richard Thaler, a Nobel prize winner in 2017, has a simple mantra about how to change behaviour. It can…
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SD#43: Pricing, systems, and friendships
November 6, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) People tend to evaluate prices in a relative, rather than an absolute, manner A product isn’t judged solely on its own merits but in contrast with a…