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Philosophy

SD#57: Education, habit trackers and change

March 5, 2023 Welcome to the 57 edition of Seven Dawns, a weekly newsletter by me, Tomas Ausra, with a focus on getting better every day. A very warm welcome to the new subscribers who joined since last week. I’m glad you’re here.  Was this newsletter forwarded to you? You deserve your own: Subscribe here. […]

SD#54: Negative capability, desire, and time poverty

February 5, 2023 Hi friends, Today we delve into some of the fundamentals of our lives, starting from the capacity to hold conflicting ideas in our heads and what that brings to inner desires and what drives them. We don’t venture far from our bodies as we look at time management, commitments and the importance […]

SD#49: Productivity addiction, stoicism, and hindsight bias

December 18, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Note – Seven Dawns will be taking a break through Christmas and New Year as we all deserve some rest after this year. I’ll speak to you all on the other side in 2023. […]

SD#38: B2B, stoics, and idea generation

October 2, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) B2C is our past, B2B is our future The fastest-growing companies in the world don’t sell fizzy drinks and designer shoes anymore. These days, the fastest-growing companies […]

SD#37: Jargons, data and mimetics

September 25, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Based on the premise that “memories generate sales”, research from Ehrenberg-Bass urges B2B marketers to build “wider, fresher networks” by tapping into the power of category entry […]

SD#33: Market orientation, sacred beliefs and doing less

August 28, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The more a company copies a competitor’s strategy, the more it loses the ability to create its own There is a long and rewarding literature on the […]

SD#31: Digital delusion, Brahman and Einstein’s focus

August 14, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The digital delusion of the marketing industry Digital media have been the primary cause and the primary beneficiary of delusional thinking in marketing. The fascinating thing is […]

SD#16: Stress, marketers’ cohesion and junk mail

May 1, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. This time I am trialling a shorter version of the newsletter – one or two-sentence snippets that you can take away as learnings. Let me know what you think. Our seven ideas this week: […]

SD#8: price increases, Pythagoras, and meditation

March 06, 2022 Hi friends, It is difficult to keep your head up in light of events happening in the world right now. Nevertheless, welcome to the eight edition of Seven Dawns, weekly newsletter on marketing, psychology, productivity, and more. Our seven ideas this week: 1. (Marketing) Before the current crisis in Ukraine has captured […]

SD#7: price promotions, how not to get fired, and seafood restaurants

February 27, 2022 Hi friends, Welcome to the seventh edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Business) In 2019 digital ad spending in the US for the first time surpassed traditional media (print, TV). In 2023, it is estimated to […]