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Archive:

Productivity

SD#52: The flow, harmful reactions and marketing budgets

January 22, 2023 Hi friends, Today’s newsletter has a few learnings on productivity. Starting from understanding the flow state, how can we trigger it and maximise it. And then we discuss actions that have the most long-term benefits for us. Finishing off with a few interesting facts about the world population, as we’ve recently hit […]

SD#51: Single-tasking, non-coercive marketing and greatness

January 15, 2023 Hi friends, Hope you’re having a good start to the year. Today we delve into the philosophy of travelling and politics within friendships. Both everyday subjects yet we don’t think about the deeper meanings often. We’ll also look at some ways to practice self-care when you feel anxious, which we all do […]

SD#50: Belief-bias, principles, and creativity

January 8, 2023 Hi friends, Happy New Year and welcome to 2023 and to the 50 edition of Seven Dawns. How time flies. Hope you had some rest over the festive period.  A new year is a strange time when all of us come energised with hundreds of new goals we’ll achieve in the year […]

SD#49: Productivity addiction, stoicism, and hindsight bias

December 18, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Note – Seven Dawns will be taking a break through Christmas and New Year as we all deserve some rest after this year. I’ll speak to you all on the other side in 2023. […]

SD#48: Unawareness, change and investment fees

December 11, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) B2B brands shouldn’t fear rejection, but being unknown Humans are hardwired to fear rejection. Modern B2B companies struggle with something similar – fear of ‘brand rejection’. Marketers […]

SD#47: Advertising, compassion and goals

December 4, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Advertising is like a mating ritual – impressive displays are more effective – which means consumers need to see what you’re spending on media and creative It’s […]

SD#46: Brevity, optimism and attention

November 27, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) There’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features Back in the Dark […]

SD#44: Packaging, pricing and procrastination

November 13, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Companies could benefit from prioritising ease over motivation Richard Thaler, a Nobel prize winner in 2017, has a simple mantra about how to change behaviour. It can […]

SD#43: Pricing, systems, and friendships

November 6, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) People tend to evaluate prices in a relative, rather than an absolute, manner A product isn’t judged solely on its own merits but in contrast with a […]

SD#42: Forecasts, menu pricing and ideas

October 30, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The opposite of a good idea can also be a good idea In his book, Alchemy, Rory Sutherland talks about seemingly non-sensical ideas. They’re the type of […]