October 16, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The important things in life are nothing at all, ever, to do with retailers and brands Most of the people who inhabit our world cannot see the […]
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Productivity
October 9, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The industry has gone too far into ‘purpose’ and forgot to pay attention to growth A couple of weeks ago, the news of Yvon Chouinard, the 83-year-old […]
October 2, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) B2C is our past, B2B is our future The fastest-growing companies in the world don’t sell fizzy drinks and designer shoes anymore. These days, the fastest-growing companies […]
September 11, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The dirty tricks of social media One of the ongoing patterns in cyberland is the lag time between the point at which a platform achieves great success […]
September 4, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Making behavioural change easy When marketing goods or services, it’s critical to take any impediments out of the process. We know this of website use – the […]
August 28, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The more a company copies a competitor’s strategy, the more it loses the ability to create its own There is a long and rewarding literature on the […]
August 21, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Creating assets specifically for each channel is more effective than repurposing them Most marketers know the potency of spreading their media dollars across multiple channels. But the […]
August 14, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The digital delusion of the marketing industry Digital media have been the primary cause and the primary beneficiary of delusional thinking in marketing. The fascinating thing is […]
August 7, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) How brands work The reason brands exist, at the bottom line, is to make the bottom line work harder. They do that by making it more likely […]
July 31, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Subscription models should take into consideration the perceived utility others derive relative to ours Our perception of value is not simply a case of “utility minus price”, […]