November 20, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) 60% of IKEA purchases are impulse buys, how Ikea tricks you into buying more stuff IKEA’s creative director has said that only 20% of the store’s purchases […]
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Psychology
November 13, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Companies could benefit from prioritising ease over motivation Richard Thaler, a Nobel prize winner in 2017, has a simple mantra about how to change behaviour. It can […]
November 6, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) People tend to evaluate prices in a relative, rather than an absolute, manner A product isn’t judged solely on its own merits but in contrast with a […]
October 30, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The opposite of a good idea can also be a good idea In his book, Alchemy, Rory Sutherland talks about seemingly non-sensical ideas. They’re the type of […]
October 16, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The important things in life are nothing at all, ever, to do with retailers and brands Most of the people who inhabit our world cannot see the […]
October 9, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The industry has gone too far into ‘purpose’ and forgot to pay attention to growth A couple of weeks ago, the news of Yvon Chouinard, the 83-year-old […]
October 2, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) B2C is our past, B2B is our future The fastest-growing companies in the world don’t sell fizzy drinks and designer shoes anymore. These days, the fastest-growing companies […]
September 25, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Based on the premise that “memories generate sales”, research from Ehrenberg-Bass urges B2B marketers to build “wider, fresher networks” by tapping into the power of category entry […]
September 18, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The best ideas don’t start with a grand theory, they start with a little tinker In 1971 Carolyn Davidson was a young graphic design student at Portland […]
September 11, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The dirty tricks of social media One of the ongoing patterns in cyberland is the lag time between the point at which a platform achieves great success […]