June 26, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The biggest mistake marketers make is believing choice is a good thing. It isn’t Consumers don’t want more choice, but to be more confident in the choices […]
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Psychology
June 19, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) Ad fraud shenanigans getting out of control Last week, the Association of National Advertisers (ANA) released a mind-blowing report on ad fraud. For years Bob Hoffman and […]
June 12, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The view how marketers make the ads and how consumers see it is disconnected Brand advertisers have been frantically pouring ad budgets into digital channels for the […]
June 5, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) The most fundamental objective of brand marketing is to achieve fame. Fame is an unequalled business advantage Advertising used to be a small part of marketing. Over […]
May 31, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. Our seven ideas this week: 1. (Marketing) You can’t assume that your audience will believe what you’re saying. But you can boost your chances through public ads In February 2018, hoards of disappointed KFC […]
May 22, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]
May 15, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]
May 8, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]
May 1, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. This time I am trialling a shorter version of the newsletter – one or two-sentence snippets that you can take away as learnings. Let me know what you think. Our seven ideas this week: […]
April 24, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]