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Psychology

SD#14: Multitasking, age of innovation and languages

April 17, 2022 Hi friends, Welcome to another edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas this […]

SD#11: Placebo effects, productivity and brand purpose

March 27, 2022 Hi friends, Welcome to the eleventh edition of Seven Dawns, your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will experiment with the way I send you ideas. Do let me know if you like or dislike something you see. Our seven ideas […]

SD#10: creativity, the tale of two Henry’s and intellectualisation

March 20, 2022 Hi friends, Welcome to the 10th edition of Seven Dawns. Your weekly newsletter on marketing, productivity, psychology and more. As the newsletter is still in it’s infancy I will try to experiment with the way I send you ideas. Do let me know if you like or dislike one way over another. […]

SD#9: simplicity, brand loyalty and creative thoughts

March 13, 2022 Hi friends, Welcome to the ninth edition of Seven Dawns, your weekly newsletter on marketing, psychology, productivity, and more. Our seven ideas this week: 1. (Marketing) People choose Brand A over Brand B not because it is better, but because it is more good. Or in other words, it is less likely […]

SD#8: price increases, Pythagoras, and meditation

March 06, 2022 Hi friends, It is difficult to keep your head up in light of events happening in the world right now. Nevertheless, welcome to the eight edition of Seven Dawns, weekly newsletter on marketing, psychology, productivity, and more. Our seven ideas this week: 1. (Marketing) Before the current crisis in Ukraine has captured […]

SD#7: price promotions, how not to get fired, and seafood restaurants

February 27, 2022 Hi friends, Welcome to the seventh edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Business) In 2019 digital ad spending in the US for the first time surpassed traditional media (print, TV). In 2023, it is estimated to […]

SD#6: innovation, restaurant psychology and Tesla

February 20, 2022 Hi friends, Welcome to the sixth edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Marketing) Marketers have a tendency to be extremely short-term focused. There are some obvious reasons for that with stock markets demanding results here and […]

SD #4: rationality, double jeopardy law, and writing

February 6, 2022 Hi friends, Welcome to the fourth edition of Seven Dawns, a weekly newsletter on marketing, psychology, copywriting, productivity and everything in between. Our seven ideas this week: 1. (Business) ‘Worldly wisdom teaches that it is better for reputation to fail conventionally than to succeed unconventionally’ (J. M. Keynes). The majority of marketers […]

SD #3: creativity, Zeigarnik effect, and annual reviews

January 30, 2022 Hi friends, Welcome to the third edition of Seven Dawns. I hope you will learn something new today. Let me know if there is something you would like to hear more of or if you’ve you learnt something fascinating this week. Now onto the newsletter… 1. (Marketing) I spent most of my […]