Meditation
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Why your data is failing you
The International Data Corporation predicts that the amount of data in the world will grow from 33 ZB in 2019 to 175ZB by 2025. If we are gathering so much data, surely we can use it to make better predictions, right?
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The creativity crisis
From 1996-2008 creatively awarded marketing campaigns were around 12 times as efficient as non-awarded ones. Since then, this has fallen alarmingly. Why is marketing (and society) experiencing a creativity crisis?
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Coronavirus won’t change anything
How many times in the past couple of weeks have you read an article that claimed ‘Coronavirus will forever change the way we work’; ‘Coronavirus will forever change marketing’; ‘COVID-19 will change advertising forever’? In my case, it must be hundreds of times. But businesses hate change.
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Why marketers are slow to embrace the eSports industry
On the evening of 28th of July 2019, a 16-year-old Kyle Giersdorf took home $3 million (£2.4M) by becoming the first Fortnite World Cup champion. It was no easy task for the teenager (in-game nickname Bugha) as the competition attracted more than 40 million players attempting to qualify for it and 99 others making the…
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Has CSR fallen off marketers’ radar?
In September 2015, the United States Environmental Protection Agency (EPA) discovered that Volkswagen (VW) cars sold in US had a software programmed to activate emission controls of its diesel engines during an audit. From 2009 to 2015, VW sold about eleven million cars worldwide installed with the software. During those years, it launched many high-profile…
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The growing influence of the ‘digital duopoly’
According to eMarketer, Google and Facebook accounted for about 63% of the digital advertising market in the US; 49% in the world. MediaPost suggests their market share could be between 60% and 70% in the US using data from various sources. Scary numbers? A GroupM presentation at the UBS Global Media and Communications Conference in…